We've done seven guests in seven weeks. But this week, it's just us Daniel and Jannis no guest, no script, just an honest conversation about why we started ATHCO and what we're actually trying to build here.

The truth is, we noticed a problem in South African fitness: if you want to go pro, you have to be the absolute best. There's no middle ground for athletes who aren't winning races but still create great content and want to make a living doing what they love. That gap is exactly why ATHCO exists.

In this episode, we share how we met playing spike ball two and a half years ago, why our first idea (a creator-athlete retreat) kept getting bigger until we had to pull it back, and how the podcast became our way into the Cape Town fitness community. We talk about the difference between your 8-to-5 and your 5-to-9, why we're filmmakers first and podcasters second, and what's coming next from ATHCO Studios to live events to a sport that doesn't exist yet (Ironman + HYROX, anyone?).

If you're an athlete who wants to turn your passion into your profession, this one's for you.