BLÆK - Iced Coffee Launch

We helped BLAEK Coffee launch their Instant Iced Coffee to a completely new demographic with a multi-channel campaign

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Industry

E-Commerce

Service

Campaign Strategy & Content Creation

Client

BLÆK Speciality Coffee

BLÆK - Iced Coffee Launch

We helped BLAEK Coffee launch their Instant Iced Coffee to a completely new demographic with a multi-channel campaign

Back

Industry

E-Commerce

Service

Campaign Strategy & Content Creation

Client

BLÆK Speciality Coffee

The Challenge

BLAEK Coffee was preparing to launch their newest product. An instant iced coffee aimed at a completely new demographic outside their usual audience.

The goal was to introduce a clean, premium, summer-ready drink to younger, on-the-go consumers while retaining the loyalty of their existing fan base. On top of that, we needed to position the product against a market dominated by sugary, mass-produced iced coffee options.

Our Strategy

We built a multi-channel launch campaign designed to create excitement, educate the new audience, and drive immediate sales

Founder-led storytelling to explain the “why” and build authenticity. High-quality Meta & Google Ads with lifestyle-led visuals and conversion-focused copy. Recipe & usage content to show versatility (“Desk to cold brew in 10 seconds,” “Trail-ready iced coffee”). Organic rollout with teasers, behind-the-scenes, and launch-day hype. Consistent messaging & visuals across all touchpoints to bridge the gap between BLAEK’s loyal community and the new target market.

The Results

The campaign successfully expanded BLAEK’s reach beyond its core audience, generating strong launch-day engagement and sustained interest in the product.

It established iced coffee as a new growth category for the brand and provided a repeatable launch playbook combining organic content, paid ads, and retention flows. The strategy also built high-intent retargeting audiences and grew the email list, setting up BLAEK for more efficient paid performance in the weeks following launch.