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Run clubs are everywhere right now. In Berlin, London, New York, and beyond. They’ve become the new networking hubs, dating spaces, and wellness rituals all at once. But the big question is: are run clubs just a hype trend, or are they the future of fitness communities? In this article, we break down why run clubs are booming, what makes them unique, and where this movement could go next.

From weekend warriors to world-class athletes. Personal branding is no longer optional. In Episode 7 of Run the Brand, we dive into why building a personal brand is the biggest leverage athletes, founders, and creators can have today. From Hyrox athletes to entrepreneurs, documenting your journey has become just as powerful as performance itself.

When you’re a small, young agency, it’s easy to think big opportunities are reserved for the industry giants. But sometimes, preparation, persistence, and a bit of luck align and you find yourself filming the Road to the Championship with the future Hyrox World Champion for one of the biggest nutrition brands in the world: Myprotein.

From Hustle Culture to Holistic Living. In today’s world, the image of the entrepreneur has completely shifted. Gone are the days of 16-hour workdays, cigars at lunch, and no regard for health. A new wave of founders is emerging ones who not only chase business goals but also train for marathons, Hyrox, Ironman, and focus on sleep, nutrition, and mindfulness. This shift is more than a trend. It’s redefining what it means to succeed in both business and life.