Myprotein - HYROX Maastricht 2025
We captured the energy, intensity, and culture of HYROX Maastricht. Bringing Myprotein to the center of the season opener.
Industry
Fitness & Sport
Service
Content Strategy, Videography & Photography
Client
Myprotein
Myprotein - HYROX Maastricht 2025
We captured the energy, intensity, and culture of HYROX Maastricht. Bringing Myprotein to the center of the season opener.
Industry
Fitness & Sport
Service
Content Strategy, Videography & Photography
Client
Myprotein
The Challenge
HYROX Maastricht marked the official start of the 2025/2026 season, drawing top-tier athletes including reigning world champion Tim Wenisch. This was a critical moment to position Myprotein at the epicenter of the HYROX community and capitalize on the event's massive reach.
HYROX Maastricht marked the official start of the 2025/2026 season, drawing top-tier athletes including reigning world champion Tim Wenisch. This was a critical moment to position Myprotein at the epicenter of the HYROX community and capitalize on the event's massive reach.
With thousands of athletes competing and even more watching online, Myprotein needed real-time content that captured the intensity of race day while resonating with both elite competitors and the growing fitness community. The window to own the conversation was just 48 hours.
With thousands of athletes competing and even more watching online, Myprotein needed real-time content that captured the intensity of race day while resonating with both elite competitors and the growing fitness community. The window to own the conversation was just 48 hours.
Our Strategy
We embedded ourselves in the event for the entire weekend, creating a content operation built for speed and impact. Our approach combined social-first vertical content with high-quality videography and photography capturing everything from pre-race nerves to podium moments.
We embedded ourselves in the event for the entire weekend, creating a content operation built for speed and impact. Our approach combined social-first vertical content with high-quality videography and photography capturing everything from pre-race nerves to podium moments.
We focused on authentic storytelling that showcased the athletes, the atmosphere, and Myprotein's presence at the heart of it all. Every piece of content was optimized for platform performance and timed to capture peak engagement as the event unfolded. Raw, behind-the-scenes access met strategic distribution across TikTok and Instagram to maximize reach and cultural relevance.
We focused on authentic storytelling that showcased the athletes, the atmosphere, and Myprotein's presence at the heart of it all. Every piece of content was optimized for platform performance and timed to capture peak engagement as the event unfolded. Raw, behind-the-scenes access met strategic distribution across TikTok and Instagram to maximize reach and cultural relevance.
The Results
Our coverage of HYROX Maastricht generated over 1 million views across TikTok and Instagram during the event weekend, positioning Myprotein as the go-to brand for the HYROX community at the start of the new season.
Our coverage of HYROX Maastricht generated over 1 million views across TikTok and Instagram during the event weekend, positioning Myprotein as the go-to brand for the HYROX community at the start of the new season.
By being on the ground and moving at the speed of culture, we helped Myprotein own one of the biggest moments in functional fitness turning a sponsorship into genuine cultural connection.
By being on the ground and moving at the speed of culture, we helped Myprotein own one of the biggest moments in functional fitness turning a sponsorship into genuine cultural connection.
Get started
Let’s take your brand further.
Book a free 30-min strategy call and we’ll show you exactly how to elevate your brand
Get started
Let’s take your brand further.
Book a free 30-min strategy call and we’ll show you exactly how to elevate your brand
Get started
Let’s take your brand further.
Book a free 30-min strategy call and we’ll show you exactly how to elevate your brand