How we work
The Mauja Way
Your Holistic Growth Partner: One strategic partner for your entire customer journey, delivering the right solution at the right time, because we understand you, your customers and your market!
Brand & Marketing Audit
Data-based Consultancy of your entire e-commerce digital marketing ecosystem.
Customer Acquisition
Frameworks for customer acquisition through Meta & Google with high ROAS.
Demand Capture/Retention
Targeted email marketing systems & CRM, your channels with the highest ROI.
Optimise for Conversions
Maximise revenue through CRO and proven shop optimisations.
Increase Discoverability
Grow long-term visibility with SEO & GEO strategies.
Elevate Your Brand
Elevate your brand status and audience with strategic organic content.
How we work
The Mauja Way
Your Holistic Growth Partner: One strategic partner for your entire customer journey, delivering the right solution at the right time, because we understand you, your customers and your market!
Brand & Marketing Audit
Data-based Consultancy of your entire e-commerce digital marketing ecosystem.
Customer Acquisition
Frameworks for customer acquisition through Meta & Google with high ROAS.
Demand Capture/Retention
Targeted email marketing systems & CRM, your channels with the highest ROI.
Optimise for Conversions
Maximise revenue through CRO and proven shop optimisations.
Increase Discoverability
Grow long-term visibility with SEO & GEO strategies.
Elevate Your Brand
Elevate your brand status and audience with strategic organic content.
How we work
The Mauja Way
Your Holistic Growth Partner: One strategic partner for your entire customer journey, delivering the right solution at the right time, because we understand you, your customers and your market!
Brand & Marketing Audit
Data-based Consultancy of your entire e-commerce digital marketing ecosystem.
Customer Acquisition
Frameworks for customer acquisition through Meta & Google with high ROAS.
Demand Capture/Retention
Targeted email marketing systems & CRM, your channels with the highest ROI.
Optimise for Conversions
Maximise revenue through CRO and proven shop optimisations.
Increase Discoverability
Grow long-term visibility with SEO & GEO strategies.
Elevate Your Brand
Elevate your brand status and audience with strategic organic content.
Brands we’ve taken further.
Brands we’ve taken further.
Brand / Marketing Audit
Great success stories begin with an audit & strategy as the foundation. Our consulting service builds the foundation for long-term and sustainable growth, aligning data analysis, brand positioning, audience insights, and marketing tactics.
Challenges Brands Face
- Scattered or unreliable data (Data overload without actionable insights) - Inefficient Ads spending across channels - Inconsistent brand messaging (Unclear target audience and market positioning) - Focus on short-term sales vs. long-term growth (Reactive actions) - Conversion bottlenecks that go unnoticed (Misaligned teams & KPIs) - No strategic roadmap (Missed competitor insights)
Our Solution & Approach
As your strategic partner from day one, we start with a detailed brand audit, data analysis, competitor analysis, and market research insights. Through our in-depth Strategy Workshop, we align on vision, goals, and priorities, delivering a Marketing Playbook and Roadmap within 48 hours, with step-by-step guidance, clarity and understanding of your market and environment.
Next Steps
1. Strategy Workshop (In Person) 2. Brand & Marketing Audit (Research) 3. Delivery of Marketing Playbook & Brand Roadmap
Challenges Brands Face
- Scattered or unreliable data (Data overload without actionable insights) - Inefficient Ads spending across channels - Inconsistent brand messaging (Unclear target audience and market positioning) - Focus on short-term sales vs. long-term growth (Reactive actions) - Conversion bottlenecks that go unnoticed (Misaligned teams & KPIs) - No strategic roadmap (Missed competitor insights)
Our Solution & Approach
As your strategic partner from day one, we start with a detailed brand audit, data analysis, competitor analysis, and market research insights. Through our in-depth Strategy Workshop, we align on vision, goals, and priorities, delivering a Marketing Playbook and Roadmap within 48 hours, with step-by-step guidance, clarity and understanding of your market and environment.
Next Steps
1. Strategy Workshop (In Person) 2. Brand & Marketing Audit (Research) 3. Delivery of Marketing Playbook & Brand Roadmap
Challenges Brands Face
- Scattered or unreliable data (Data overload without actionable insights) - Inefficient Ads spending across channels - Inconsistent brand messaging (Unclear target audience and market positioning) - Focus on short-term sales vs. long-term growth (Reactive actions) - Conversion bottlenecks that go unnoticed (Misaligned teams & KPIs) - No strategic roadmap (Missed competitor insights)
Our Solution & Approach
As your strategic partner from day one, we start with a detailed brand audit, data analysis, competitor analysis, and market research insights. Through our in-depth Strategy Workshop, we align on vision, goals, and priorities, delivering a Marketing Playbook and Roadmap within 48 hours, with step-by-step guidance, clarity and understanding of your market and environment.
Next Steps
1. Strategy Workshop (In Person) 2. Brand & Marketing Audit (Research) 3. Delivery of Marketing Playbook & Brand Roadmap
Paid Advertising (Meta & Google Ads)
We scale e-commerce brands with high-ROAS Meta and Google campaigns. Our strategy and approach are customised to your specific needs, while combining demand creation of new customers and demand capture for sustainable revenue growth.
Challenges Brands Face
- Struggling to stand out in crowded social feeds (Creative fatigue) - Rising ad costs and low ROAS - Inconsistent brand messaging in ads - Lack of a full-funnel strategy (Difficulty scaling campaigns profitably) - Underutilising Google search intent traffic - Weak optimisation & reporting or attribution
Our Solution & Approach
We deliver full-funnel paid advertising built on flawless tracking, creative excellence, and ongoing optimisation. From scroll-stopping Creatives on Meta with high ROAS to high-intent Performance Max and Shopping campaigns on Google, we cover demand creation and capture, leading to overall profitability. With daily monitoring, weekly creative refreshes, and transparent reporting, we ensure scalability while strengthening brand trust.
Next Steps
1. Strategy Workshop & Technical Audit 2. Full-Funnel Strategy & Launch 3. Ongoing Optimisation (Monitoring & Reports)
Challenges Brands Face
- Struggling to stand out in crowded social feeds (Creative fatigue) - Rising ad costs and low ROAS - Inconsistent brand messaging in ads - Lack of a full-funnel strategy (Difficulty scaling campaigns profitably) - Underutilising Google search intent traffic - Weak optimisation & reporting or attribution
Our Solution & Approach
We deliver full-funnel paid advertising built on flawless tracking, creative excellence, and ongoing optimisation. From scroll-stopping Creatives on Meta with high ROAS to high-intent Performance Max and Shopping campaigns on Google, we cover demand creation and capture, leading to overall profitability. With daily monitoring, weekly creative refreshes, and transparent reporting, we ensure scalability while strengthening brand trust.
Next Steps
1. Strategy Workshop & Technical Audit 2. Full-Funnel Strategy & Launch 3. Ongoing Optimisation (Monitoring & Reports)
Challenges Brands Face
- Struggling to stand out in crowded social feeds (Creative fatigue) - Rising ad costs and low ROAS - Inconsistent brand messaging in ads - Lack of a full-funnel strategy (Difficulty scaling campaigns profitably) - Underutilising Google search intent traffic - Weak optimisation & reporting or attribution
Our Solution & Approach
We deliver full-funnel paid advertising built on flawless tracking, creative excellence, and ongoing optimisation. From scroll-stopping Creatives on Meta with high ROAS to high-intent Performance Max and Shopping campaigns on Google, we cover demand creation and capture, leading to overall profitability. With daily monitoring, weekly creative refreshes, and transparent reporting, we ensure scalability while strengthening brand trust.
Next Steps
1. Strategy Workshop & Technical Audit 2. Full-Funnel Strategy & Launch 3. Ongoing Optimisation (Monitoring & Reports)
Email Marketing & CRM
Email remains the highest-ROI channel for e-commerce brands, but most do not have a CRM system for customer intelligence. Through specific, highly customised flows, campaigns and data, we transform lists into a predictable revenue engine that stabilises sales even when ads fluctuate.
Challenges Brands Face
- Underutilised lists, sending generic blasts (Weak segmentation) - Over-reliance on paid ads for sales (Lack of attribution clarity) - Missing automated flows - Poor engagement and rising unsubscribes (Repetitive, uninspired content) - Weak content & design, hurting brand perception - List stagnation & Deliverability issues (spam placement, low open rates)
Our Solution & Approach
We build a profitable email ecosystem with advanced segmentation, automated lifecycle flows, CRM setup and creative, conversion-driven campaigns. From welcome series and cart recovery emails to VIP loyalty sequences and seasonal launches, we transform email lists into consistent revenue drivers. With deliverability management and transparent ROI reporting, email becomes a reliable profit channel for our clients.
Next Steps
1. Audit & Setup (CRM & Portal) 2. Revenue-Driven Flows, Campaigns 3. Customer Intelligence Setup 4. Weekly Optimisation (Monitoring & Reports)
Challenges Brands Face
- Underutilised lists, sending generic blasts (Weak segmentation) - Over-reliance on paid ads for sales (Lack of attribution clarity) - Missing automated flows - Poor engagement and rising unsubscribes (Repetitive, uninspired content) - Weak content & design, hurting brand perception - List stagnation & Deliverability issues (spam placement, low open rates)
Our Solution & Approach
We build a profitable email ecosystem with advanced segmentation, automated lifecycle flows, CRM setup and creative, conversion-driven campaigns. From welcome series and cart recovery emails to VIP loyalty sequences and seasonal launches, we transform email lists into consistent revenue drivers. With deliverability management and transparent ROI reporting, email becomes a reliable profit channel for our clients.
Next Steps
1. Audit & Setup (CRM & Portal) 2. Revenue-Driven Flows, Campaigns 3. Customer Intelligence Setup 4. Weekly Optimisation (Monitoring & Reports)
Challenges Brands Face
- Underutilised lists, sending generic blasts (Weak segmentation) - Over-reliance on paid ads for sales (Lack of attribution clarity) - Missing automated flows - Poor engagement and rising unsubscribes (Repetitive, uninspired content) - Weak content & design, hurting brand perception - List stagnation & Deliverability issues (spam placement, low open rates)
Our Solution & Approach
We build a profitable email ecosystem with advanced segmentation, automated lifecycle flows, CRM setup and creative, conversion-driven campaigns. From welcome series and cart recovery emails to VIP loyalty sequences and seasonal launches, we transform email lists into consistent revenue drivers. With deliverability management and transparent ROI reporting, email becomes a reliable profit channel for our clients.
Next Steps
1. Audit & Setup (CRM & Portal) 2. Revenue-Driven Flows, Campaigns 3. Customer Intelligence Setup 4. Weekly Optimisation (Monitoring & Reports)
Shop Optimisation (CRO)
The best traffic is only valuable if it converts. The mission is clear, turning more visitors into customers by refining the online shopping experience. Our CRO service ensures your online store turns visitors into loyal customers through rapid testing strategies and data-driven optimisations.
Challenges Brands Face
- Low conversion rates despite high traffic - Lack of trust signals (reviews, guarantees, badges) - Friction in checkout flow (High bounce and cart abandonment rates) - Weak product pages & Navigation (Generic store templates, not tailored) - Poor mobile experience - No A/B testing or data-driven improvements
Our Solution & Approach
We run a 47-point conversion audit, analyse user journeys with heatmaps and recordings, and quickly fix friction points. From optimising product pages with trust signals to streamlining checkout and implementing A/B testing, we create a seamless shopping experience. By personalising journeys and iterating based on data, we unlock hidden revenue and ensure every visitor has the highest chance of converting.
Next Steps
1. Strategy Workshop & User Experience Data Analysis 2. Implementations & Redesign 3. Data-Driven Optimisation & Testing
Challenges Brands Face
- Low conversion rates despite high traffic - Lack of trust signals (reviews, guarantees, badges) - Friction in checkout flow (High bounce and cart abandonment rates) - Weak product pages & Navigation (Generic store templates, not tailored) - Poor mobile experience - No A/B testing or data-driven improvements
Our Solution & Approach
We run a 47-point conversion audit, analyse user journeys with heatmaps and recordings, and quickly fix friction points. From optimising product pages with trust signals to streamlining checkout and implementing A/B testing, we create a seamless shopping experience. By personalising journeys and iterating based on data, we unlock hidden revenue and ensure every visitor has the highest chance of converting.
Next Steps
1. Strategy Workshop & User Experience Data Analysis 2. Implementations & Redesign 3. Data-Driven Optimisation & Testing
Challenges Brands Face
- Low conversion rates despite high traffic - Lack of trust signals (reviews, guarantees, badges) - Friction in checkout flow (High bounce and cart abandonment rates) - Weak product pages & Navigation (Generic store templates, not tailored) - Poor mobile experience - No A/B testing or data-driven improvements
Our Solution & Approach
We run a 47-point conversion audit, analyse user journeys with heatmaps and recordings, and quickly fix friction points. From optimising product pages with trust signals to streamlining checkout and implementing A/B testing, we create a seamless shopping experience. By personalising journeys and iterating based on data, we unlock hidden revenue and ensure every visitor has the highest chance of converting.
Next Steps
1. Strategy Workshop & User Experience Data Analysis 2. Implementations & Redesign 3. Data-Driven Optimisation & Testing
SEO & GEO
Search is evolving. Starting with a solid SEO strategy ensures brand discoverability on Google search results and trust for the algorithms. GEO for AI-driven engines like ChatGPT or Google AI Overviews is where we shine, with in-house frameworks created together with Oxford University.
Challenges Brands Face
- Outdated SEO tactics, poor rankings - Reliance only on ads with little organic visibility - Technical SEO gaps & issues (High keyword competition) - AI search or snippets invisibility (GEO) - Weak or missing content strategy - Difficulty measuring ROI
Our Solution & Approach
We combine technical SEO excellence with forward-looking GEO strategies. From fixing site speed and schema to building Q&A-rich, AI-friendly content, we help brands rank in Google and be recommended by generative engines. Through authority-building campaigns, keyword-driven content, and local SEO optimisation, we secure long-term visibility across traditional search and emerging AI platforms.
Next Steps
1. SEO/GEO Audit & Technical Fixes 2. Content & GEO Strategy 3. Ongoing Authority Building
Challenges Brands Face
- Outdated SEO tactics, poor rankings - Reliance only on ads with little organic visibility - Technical SEO gaps & issues (High keyword competition) - AI search or snippets invisibility (GEO) - Weak or missing content strategy - Difficulty measuring ROI
Our Solution & Approach
We combine technical SEO excellence with forward-looking GEO strategies. From fixing site speed and schema to building Q&A-rich, AI-friendly content, we help brands rank in Google and be recommended by generative engines. Through authority-building campaigns, keyword-driven content, and local SEO optimisation, we secure long-term visibility across traditional search and emerging AI platforms.
Next Steps
1. SEO/GEO Audit & Technical Fixes 2. Content & GEO Strategy 3. Ongoing Authority Building
Challenges Brands Face
- Outdated SEO tactics, poor rankings - Reliance only on ads with little organic visibility - Technical SEO gaps & issues (High keyword competition) - AI search or snippets invisibility (GEO) - Weak or missing content strategy - Difficulty measuring ROI
Our Solution & Approach
We combine technical SEO excellence with forward-looking GEO strategies. From fixing site speed and schema to building Q&A-rich, AI-friendly content, we help brands rank in Google and be recommended by generative engines. Through authority-building campaigns, keyword-driven content, and local SEO optimisation, we secure long-term visibility across traditional search and emerging AI platforms.
Next Steps
1. SEO/GEO Audit & Technical Fixes 2. Content & GEO Strategy 3. Ongoing Authority Building
Content Production
Content is the foundation of brand storytelling and the fuel for every campaign. We create brand-defining, audience-tested content across all platforms. This is the modern power of full scale Brand-Building, from voice, community, recognition and more.
Challenges Brands Face
- Lack of strategy and direction (Platform overload - No focus) - Declining organic reach - Low conversion & engagement from content to commerce - Irregular content production (No structure or plan) - Resource-intensive creation (Inefficient video/photo production) - Inconsistent brand story (Weak brand voice)
Our Solution & Approach
We craft strategy-led, high-quality content that fuels both organic engagement and paid campaigns. From short-form videos and UGC and brand photography, our creative team ensures consistency and impact across platforms. By testing content organically before scaling with ads, we maximise ROI while keeping the brand voice sharp and authentic.
Next Steps
1. Content Strategy Workshop 2. Social Media Playbook 3. Production & Optimisation
Challenges Brands Face
- Lack of strategy and direction (Platform overload - No focus) - Declining organic reach - Low conversion & engagement from content to commerce - Irregular content production (No structure or plan) - Resource-intensive creation (Inefficient video/photo production) - Inconsistent brand story (Weak brand voice)
Our Solution & Approach
We craft strategy-led, high-quality content that fuels both organic engagement and paid campaigns. From short-form videos and UGC and brand photography, our creative team ensures consistency and impact across platforms. By testing content organically before scaling with ads, we maximise ROI while keeping the brand voice sharp and authentic.
Next Steps
1. Content Strategy Workshop 2. Social Media Playbook 3. Production & Optimisation
Challenges Brands Face
- Lack of strategy and direction (Platform overload - No focus) - Declining organic reach - Low conversion & engagement from content to commerce - Irregular content production (No structure or plan) - Resource-intensive creation (Inefficient video/photo production) - Inconsistent brand story (Weak brand voice)
Our Solution & Approach
We craft strategy-led, high-quality content that fuels both organic engagement and paid campaigns. From short-form videos and UGC and brand photography, our creative team ensures consistency and impact across platforms. By testing content organically before scaling with ads, we maximise ROI while keeping the brand voice sharp and authentic.
Next Steps
1. Content Strategy Workshop 2. Social Media Playbook 3. Production & Optimisation
Get started
Let’s take your brand further.
Book a free 30-min strategy call and we’ll show you exactly how to grow your brand
Get started
Let’s take your brand further.
Book a free 30-min strategy call and we’ll show you exactly how to grow your brand
Get started
Let’s take your brand further.
Book a free 30-min strategy call and we’ll show you exactly how to grow your brand