JBL Go 3 Eco
A multi-channel campaign blending creative content and strategic distribution to amplify JBL’s sustainability story.
Industry
Lifestyle & Fashion
Service
Organic Content Creation
Client
Spec Project
JBL Go 3 Eco
A multi-channel campaign blending creative content and strategic distribution to amplify JBL’s sustainability story.
Industry
Lifestyle & Fashion
Service
Organic Content Creation
Client
Spec Project
The Challenge
Sustainability is no longer a niche. It’s shaping the future of global brands. JBL wanted to communicate the eco-conscious innovation behind the JBL Go 3 Eco.
Sustainability is no longer a niche. It’s shaping the future of global brands. JBL wanted to communicate the eco-conscious innovation behind the JBL Go 3 Eco.
A speaker that delivers exceptional sound while being crafted from sustainable materials. The challenge was to highlight these values in a way that resonated with eco-conscious consumers, outdoor enthusiasts, and travelers, differentiating the product in a competitive audio market without making sustainability feel like an afterthought.
A speaker that delivers exceptional sound while being crafted from sustainable materials. The challenge was to highlight these values in a way that resonated with eco-conscious consumers, outdoor enthusiasts, and travelers, differentiating the product in a competitive audio market without making sustainability feel like an afterthought.
Our Strategy
We created a purpose-driven stills campaign that positioned the JBL Go 3 Eco at the intersection of performance, design, and environmental responsibility.
We created a purpose-driven stills campaign that positioned the JBL Go 3 Eco at the intersection of performance, design, and environmental responsibility.
Lifestyle-led visuals placing the product in natural outdoor environments, from hiking trails to lakesides. Highlighting sustainable features recycled materials, compact form, rugged durability. Story-first positioning showing the product in real moments of adventure to connect emotionally with the audience. Natural light + vibrant tones keeping the imagery authentic while making the colors and textures of the product stand out.
Lifestyle-led visuals placing the product in natural outdoor environments, from hiking trails to lakesides. Highlighting sustainable features recycled materials, compact form, rugged durability. Story-first positioning showing the product in real moments of adventure to connect emotionally with the audience. Natural light + vibrant tones keeping the imagery authentic while making the colors and textures of the product stand out.
The Results
The campaign connected JBL’s eco-conscious innovation with the lifestyles and values of its audience creating authentic engagement, differentiating the Go 3 Eco in a crowded market, and strengthening the brand’s position as a leader in sustainable design.
The campaign connected JBL’s eco-conscious innovation with the lifestyles and values of its audience creating authentic engagement, differentiating the Go 3 Eco in a crowded market, and strengthening the brand’s position as a leader in sustainable design.
Effective storytelling positioned JBL’s sustainability efforts as authentic and integral to the product’s identity. Increased engagement strong positive feedback from eco-conscious consumers on social media. Product differentiation clear visual and narrative separation from competitors. Boosted awareness reinforced JBL’s commitment to environmental responsibility across their audience.
Effective storytelling positioned JBL’s sustainability efforts as authentic and integral to the product’s identity. Increased engagement strong positive feedback from eco-conscious consumers on social media. Product differentiation clear visual and narrative separation from competitors. Boosted awareness reinforced JBL’s commitment to environmental responsibility across their audience.
Get started
Let’s take your brand further.
Book a free 30-min strategy call and we’ll show you exactly how to grow your brand
Get started
Let’s take your brand further.
Book a free 30-min strategy call and we’ll show you exactly how to grow your brand
Get started
Let’s take your brand further.
Book a free 30-min strategy call and we’ll show you exactly how to grow your brand