Myprotein - Road To Worlds
We captured HYROX World Champion Tim Wenisch’s journey in Road to Worlds
Industry
Fitness & Sport
Service
Organic Content Creation
Client
Myprotein
Myprotein - Road To Worlds
We captured HYROX World Champion Tim Wenisch’s journey in Road to Worlds
Industry
Fitness & Sport
Service
Organic Content Creation
Client
Myprotein
The Challenge
Myprotein is the official nutrition partner of HYROX, yet their DACH social presence wasn’t fully leveraging this advantage. While they had partnerships with elite athletes, engagement rates on German channels were low and the growing hybrid athlete movement wasn’t being fully captured.
Myprotein is the official nutrition partner of HYROX, yet their DACH social presence wasn’t fully leveraging this advantage. While they had partnerships with elite athletes, engagement rates on German channels were low and the growing hybrid athlete movement wasn’t being fully captured.
With the HYROX World Championships approaching, the window to own the hybrid athlete conversation before competitors would was closing fast.
With the HYROX World Championships approaching, the window to own the hybrid athlete conversation before competitors would was closing fast.
Our Strategy
We created Road to Worlds, a cinematic athlete-led content series capturing two of Germany’s best HYROX athletes in the crucial days leading up to the championships. This not only put Myprotein at the center of the HYROX conversation but positioned them as the go-to brand for the rising hybrid athlete lifestyle.
We created Road to Worlds, a cinematic athlete-led content series capturing two of Germany’s best HYROX athletes in the crucial days leading up to the championships. This not only put Myprotein at the center of the HYROX conversation but positioned them as the go-to brand for the rising hybrid athlete lifestyle.
We focused on authentic athlete storytelling with raw, behind-the-scenes access to training, nutrition, and mental preparation. The content was timed to build event-driven hype around peak HYROX interest and distributed across multiple platforms. Every piece was localized to resonate with the DACH audience.
We focused on authentic athlete storytelling with raw, behind-the-scenes access to training, nutrition, and mental preparation. The content was timed to build event-driven hype around peak HYROX interest and distributed across multiple platforms. Every piece was localized to resonate with the DACH audience.
The Results
Our Road to Worlds series became the only professionally produced coverage of Tim Wenisch in the lead-up to the HYROX World Championships just before he went on to win two world titles.
Our Road to Worlds series became the only professionally produced coverage of Tim Wenisch in the lead-up to the HYROX World Championships just before he went on to win two world titles.
This positioned Tim and Myprotein at the center of one of the biggest breakout moments in the sport’s history.
This positioned Tim and Myprotein at the center of one of the biggest breakout moments in the sport’s history.
Get started
Let’s take your brand further.
Book a free 30-min strategy call and we’ll show you exactly how to grow your brand
Get started
Let’s take your brand further.
Book a free 30-min strategy call and we’ll show you exactly how to grow your brand
Get started
Let’s take your brand further.
Book a free 30-min strategy call and we’ll show you exactly how to grow your brand