BLÆK - Iced Coffee Launch
We helped BLAEK Coffee launch their Instant Iced Coffee to a completely new demographic with a multi-channel campaign
Industry
E-Commerce
Service
Organic Content Creation & Meta Ads
Client
BLÆK Speciality Coffee
BLÆK - Iced Coffee Launch
We helped BLAEK Coffee launch their Instant Iced Coffee to a completely new demographic with a multi-channel campaign
Industry
E-Commerce
Service
Organic Content Creation & Meta Ads
Client
BLÆK Speciality Coffee
The Challenge
BLAEK Coffee was preparing to launch their newest product. An instant iced coffee aimed at a completely new demographic outside their usual audience.
BLAEK Coffee was preparing to launch their newest product. An instant iced coffee aimed at a completely new demographic outside their usual audience.
The goal was to introduce a clean, premium, summer-ready drink to younger, on-the-go consumers while retaining the loyalty of their existing fan base. On top of that, we needed to position the product against a market dominated by sugary, mass-produced iced coffee options.
The goal was to introduce a clean, premium, summer-ready drink to younger, on-the-go consumers while retaining the loyalty of their existing fan base. On top of that, we needed to position the product against a market dominated by sugary, mass-produced iced coffee options.
Our Strategy
We built a multi-channel launch campaign designed to create excitement, educate the new audience, and drive immediate sales
We built a multi-channel launch campaign designed to create excitement, educate the new audience, and drive immediate sales
Founder-led storytelling to explain the “why” and build authenticity. High-quality Meta & Google Ads with lifestyle-led visuals and conversion-focused copy. Recipe & usage content to show versatility (“Desk to cold brew in 10 seconds,” “Trail-ready iced coffee”). Organic rollout with teasers, behind-the-scenes, and launch-day hype. Consistent messaging & visuals across all touchpoints to bridge the gap between BLAEK’s loyal community and the new target market.
Founder-led storytelling to explain the “why” and build authenticity. High-quality Meta & Google Ads with lifestyle-led visuals and conversion-focused copy. Recipe & usage content to show versatility (“Desk to cold brew in 10 seconds,” “Trail-ready iced coffee”). Organic rollout with teasers, behind-the-scenes, and launch-day hype. Consistent messaging & visuals across all touchpoints to bridge the gap between BLAEK’s loyal community and the new target market.
The Results
The campaign successfully expanded BLAEK’s reach beyond its core audience, generating strong launch-day engagement and sustained interest in the product.
The campaign successfully expanded BLAEK’s reach beyond its core audience, generating strong launch-day engagement and sustained interest in the product.
It established iced coffee as a new growth category for the brand and provided a repeatable launch playbook combining organic content, paid ads, and retention flows. The strategy also built high-intent retargeting audiences and grew the email list, setting up BLAEK for more efficient paid performance in the weeks following launch.
It established iced coffee as a new growth category for the brand and provided a repeatable launch playbook combining organic content, paid ads, and retention flows. The strategy also built high-intent retargeting audiences and grew the email list, setting up BLAEK for more efficient paid performance in the weeks following launch.
Get started
Let’s take your brand further.
Book a free 30-min strategy call and we’ll show you exactly how to grow your brand
Get started
Let’s take your brand further.
Book a free 30-min strategy call and we’ll show you exactly how to grow your brand
Get started
Let’s take your brand further.
Book a free 30-min strategy call and we’ll show you exactly how to grow your brand