Industry
Fitness & Sport
Service
Organic Content Creation & Meta Ads
Client
The Fresh Patterns Collective
Industry
Fitness & Sport
Service
Organic Content Creation & Meta Ads
Client
The Fresh Patterns Collective
The Challenge
We set out to tell the story of an athlete’s transformation. From aspiring Olympic sprinter to passionate coach and long-distance runner.
We set out to tell the story of an athlete’s transformation. From aspiring Olympic sprinter to passionate coach and long-distance runner.
The goal was to create a narrative that resonated with both seasoned athletes and newcomers, highlighting not just the physical demands of endurance sports, but the emotional growth, mindset shift, and sense of community that come with it.
The goal was to create a narrative that resonated with both seasoned athletes and newcomers, highlighting not just the physical demands of endurance sports, but the emotional growth, mindset shift, and sense of community that come with it.
Our Strategy
We applied a story-first, multi-channel content approach
We applied a story-first, multi-channel content approach
Cinematic long-form documentary capturing raw training moments, personal reflections, and community interactions. Short-form adaptations for Instagram, TikTok, and paid ads to reach wider audiences. Repurposed stills & quotes for blogs, email marketing, and brand storytelling to extend the content’s lifespan.
Cinematic long-form documentary capturing raw training moments, personal reflections, and community interactions. Short-form adaptations for Instagram, TikTok, and paid ads to reach wider audiences. Repurposed stills & quotes for blogs, email marketing, and brand storytelling to extend the content’s lifespan.
The Results
The documentary deeply resonated with both runners and non-runners, sparking conversations around perseverance, community, and embracing challenges.
The documentary deeply resonated with both runners and non-runners, sparking conversations around perseverance, community, and embracing challenges.
It elevated the client’s positioning in the endurance sports space, served as a high-value evergreen asset for both organic and paid campaigns, and proved how authentic storytelling can inspire audiences well beyond a brand’s core niche.
It elevated the client’s positioning in the endurance sports space, served as a high-value evergreen asset for both organic and paid campaigns, and proved how authentic storytelling can inspire audiences well beyond a brand’s core niche.
Get started
Let’s take your brand further.
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Get started
Let’s take your brand further.
Book a free 30-min strategy call and we’ll show you exactly how to grow your brand
Get started
Let’s take your brand further.
Book a free 30-min strategy call and we’ll show you exactly how to grow your brand